Redd’s Hard Ale 8% Vol – ‘Something Wicked’ Campaign – USA
Another fun project that flexed our creative minds, with Miller Brewery’s ‘Wicked Hard Ale’ alcoholic drink offering. Wicked being the name of the game, Creative Director – Peter Sinclair’s main task was to adopt colorful and pleasing imagery that hinted at that little wickedness in all of us. The tagline: ‘Something Wicked, This Way Comes’ was obviously inspired by the classic dark fantasy novel of the same name. Ideas and concepts were put forward to develop further as an advertisement campaign using print and on-line, as well as further image usage upon table tents/menus within bars, pubs, as well as restaurants that serviced Miller Brewery products within the United States.