BMW – ‘ISETTA’ ELECTRIC
London Underground Campaign
BMW – The All New ‘Isetta EV’ Promotional Campaign – UK
We’re certainly up for a good challenge here at Yumboxdesign, so when we were approached regarding breathing a bit of life back into BMW’s Isetta automobile brand, we were more than up for the task. You certainly can’t keep a great design classic down, so knowing that Isetta had a lot of history, as well as a solid loyal fan base, we set out to design a campaign that everyone could be proud of. Taking inspiration from more than one genre, Creative Director Peter Sinclair drew upon visual references from Art, Film, as well as Graphic Novel design, combining these genres together well in order to deliver these rather colourful and stylish poster designs that introduces BMW’s latest well needed electric car offering to our highly sustainable world.
WHAT WE DID
Creative Director/Graphic Designer – Peter Sinclair, Illustrator/Artist – Monika Nowak., Client : BMW – UK